Consumers and members. Clients and prospects. Marketing partners.  Internal stakeholders. Diverse audiences have diverse informational needs, but one thing is constant: the need to engage the audience in a way that communicates your brand’s value.

Here are some examples of my work for different targeted audiences:

Brokers/affinity marketers/clients:

Health Discount Program Capability Sheet
Sales brochure, customizable for each salesperson

ABIA “Safari” flyer
Room drop at the American Bank Insurance Association trade show.
Event had a “Safari” theme.

ABIA “Toolbox” flyer
Room drop for an ABIA event that had a “Benefits Toolbox” theme

Focus mailer
Transamerica Worksite “Focus” mailer announcing new vision product

Employer/Sponsor Sell Sheet
B2B piece designed to for employers/benefit-sponsoring organizations

B2B2C/consumers:

“Undies” postcard
A direct-mail postcard sent to program members alerting them to the program’s rebrand/name change and new web address

Consumer Trifold Brochure
Sales brochure to encourage consumers to enroll in Optum’s health discount program

AARP magnet self-mailer
This self-mailer with a refrigerator magnet was designed to encourage members enrolled in AARP supplemental insurance plans to take advantage of a complimentary medical discount included with their plan

Jack in the Box Brochure
This (pre-Affordable Care Act) brochure was designed to explain the benefits of a limited medical plan to eligible Jack in the Box employees, who may speak limited English and be unfamiliar with health insurance concepts and terminology. To avoid stocking and shipping Spanish and English versions, I created a bilingual “upside-down” brochure: When the English cover is facing up, the booklet reads normally in English but the Spanish pages at the back of the booklet are upside down; when the Spanish cover is right-side-up, it reads normally in Spanish but the English pages at the back are upside-down. (For convenience’s sake, I’ve scanned the pages so that all are right-side up and in sequence.)