Video production and distribution methods have changed dramatically in the last decade (does anyone even have a VHS player anymore?). Anyone can shoot video with a smart phone and share it instantly with the world — and sometimes even change the world as a result.
What hasn’t changed — especially when the goal of the video is to inform, persuade or otherwise drive behavior — is the need for a compelling creative approach, a well-written script, and visuals that keep the audience watching.
Below are a couple of my recent video productions.
HSA Investing with Optum Bank Video
Optum Bank revamped the HSA Investing section of its website to make it easier for account holders who meet the minimum investment threshold to invest their HSA dollars in mutual funds. I wrote and produced this video “tour,” which presents an overview of the revised website.
Fitness Reimbursement Video
UnitedHealthcare launched a program that reimburses eligible health plan members who visit a participating fitness club at least 12 times per month. I wrote and produced this video explaining the program.
Partial List of Scriptwriting/Video Production Credits
In addition to the examples above, I’ve written and produced dozens of B2B, B2C and instructional videos. Below is a partial list of titles.
Business and management titles:
- Crisis Management: The Time Is Now
- Worker Retention: Hired Today, Here Tomorrow
- Establishing a Safety Program: A Cautionary Tale
- Financial Management for Roofing Contractors, Parts I and II
- Developing a Sales Program: A Guide for Roofing Contractors
- Water Damage: Don’t Get Soaked
- Asphalt Fume Exposure: Issues and Answers
Sales training/customer service titles:
- 1998 Mitsubishi Product Line: Diamante, Eclipse, and Montero
- Mitsubishi 1998 Financing Sales & Leasing Program
- Wescom Credit Union Vehicle Purchasing and Financing Options
- American Honda Vehicle Delivery Training Video
Worker Safety titles:
- Asbestos Roofing Safety (9-part series)
- Safety: It’s Up to You!
- Fall Protection: It’s No Accident
- Setting Up a Job Site Safely
- Substance Abuse in the Workplace: Everyone’s Problem
- The Federal Motor Carrier Safety Regulations: On the Road to Safety
- Safety and Steep-Slope Roofing
- Scaffold Safety from the Ground Up (three-part series)
- Protection from Falls in Mechanical Construction
- Lead Safety
- Preventing Back Injury and Other CTDs: An Ergonomic Approach
Patient education titles:
- Hospice Care
- San Gabriel Valley Medical Center: Your Community Healthcare Center
- Non-Surgical Breast Biopsy
- The VED Instructional Video
Medical sales and professional education titles:
- Digital Rectal Examination: Setting a New Standard (slide kit)
- DriStar Incontinence Management System
- The Fluorospot-H …from Siemens
- Sireskop 5-45 Conventional R/F System
- Safe Handling of Cytotoxic Drugs
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