Health Discount Program capability sheet.
A B2B piece designed for brokers and affinity marketing partners.

Health Discount Program Capability Sheet

Health Reimbursement Program letters with/without magnet.
Part of a twice-yearly direct mail campaign designed to drive eligible health plan members to sign up for a fitness reimbursement program that pays them back $20 for visiting a participating gym, the attached letters were the result of extensive testing:

• Do males and females respond better to postcards with images of the same sex or of the opposite-sex images? (same sex) To “aspirational” vs. “real people” images? (real people)
• Do “special” — and more expensive — postcards  with pull-out tabs or lenticular images yield better results than plain postcards? (slightly better; not enough to justify the extra cost)
• Do postcards with the name/address of the nearest participating gym yield better results than postcards with no “nearby” gym information? (yes)  Do they yield better results than postcards with the logos of all participating fitness chains in the area? (no)
• Do postcards yield better results than letters in #10 envelopes? (no)
• Do letters with “something extra” such as a refrigerator word magnet yield better results than letters alone? (slightly better; not enough to justify the extra cost)

Letter with Post-it Note

Letter with magnet

Magnet insert