Website content

RECENT WORK
Wrote a series of articles for a teaching abroad website called Hanacore, two of which have been published so far:

 

PAST WORK

Optum HealthAllies/UnitedHealth Allies Health Discount Program
Wrote and managed all pre- and post-login content,  promo calendar, and enewsletters for Optum and UnitedHealthcare branded sites and for 40+ custom portals.
http://www.optumhealthallies.com
http://www.unitedhealthallies.com

Some of my most creative content development and consumer experience design was for products/websites that don’t exist any longer. Below is an overview of some of my most significant accomplishments.

UnitedHealthcare Fitness Reimbursement
Managed content and user experience for each fitness chain, including online enrollment, club search, confirmation, and account management processes. The site is no longer accessible:
https://shopoptum.com/frp/public/myaccount

myOptumHealth Store
Now defunct, the myOptumhealth Store was Optum’s foray into ecommerce, offering products designed to promote a healthier lifestyle. In addition to project-managing the site’s development, I wrote or edited all of the product descriptions, the health advisor blog, and the Hubspot blog. I also led the affiliate marketing program, working with the affiliate network and OPM to create the promotional calendar, content, and ad library.

myOptumHealth Store home page/fitness products

 

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