myOptumHealth Store

Now defunct, the myOptumhealth Store was Optum’s foray into ecommerce, offering “doctor- reviewed” (the lawyers wouldn’t allow us to say “doctor-recommended”) products designed to promote a healthier lifestyle, such as vitamins, fitness gear, back care products, and more. In addition to developing the product hierarchy, I wrote or edited all of the product descriptions, the onsite health advisor blog, and the Hubspot blog. I also led the affiliate marketing program, working with the affiliate network and OPM to create the promotional calendar, content, and ad library.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Examples of onsite and affiliate ads