I love newsletters.
I must have written hundreds.
They’re a great way to engage consumers and build brand loyalty by sharing timely information. Digital newsletters allow you to easily test content, imagery, and subject lines so that each issue is more effective than the last.
Links to some digital newsletters that I wrote and produced appear below.
Please see the Print section for non-digital newsletter examples.
Health Savings News
This bimonthly newsletter was emailed to health savings account holders. Logos, links, and call to action were dynamic by brand. Responses were tracked by brand, clicks, incremental deposits, and subject line.
Optum Bank Health Savings News November 2013
andrea cooper marketing 